One of the core duties of the NRW state institute for broadcasting is that of "promoting media competence and making a contribution to media education". Legislators have thus given the state broadcasting authority the obligation of not only making available a varied and extensive offer of programmes in the licensing of private broadcasters in NRW, but also that of ensuring that this offer is dealt with in a competent way. Responsible utilisation of the media presumes that these are seen through their cognitive, social and emotional aspects and that knowledge of the production and marketing conditions exists.
With this background, the LfM has initiated a series of projects, or is involved in projects with other institutions, the aim of which is to strengthen the establishment of media competence in society:
European Centre for Media Competence (ecmc)
And many more: Click here (german).